Santander Bank

Santander F1 Ferrari Sponsorship // Xmas Campaign 2016

Together with the agency Findasense, we produced and filmed a Global Christmas campaign featuring Ferrari Formula 1 drivers, Kimi Räikkönen and Sebastian Vettel at the Ferrari World park in Abu Dhabi. The campaign celebrated the power of Kinetic Energy Recovery System (KERS), a technology used in Formula 1 racing, as a metaphor for using that energy to light a Christmas tree that symbolized solidarity and hope.