Lenovo

Lenovo and the agency Findasense developed the global campaign Lenovo 300e #NoMoreExcuses to increase Lenovo’s presence in the education sector.The Lenovo 300e is a convertible laptop with a touchscreen designed specifically for children’s learning.

 

For the campaign, we produced a series of 5 videos aimed at dispelling innocent excuses children often make to avoid their small responsibilities, while also encouraging them to use the new laptop for their homework, making the product the hero of the story.