Lenovo 300e #NoMoreExcuses // Social Media Campaign
Lenovo and the agency Findasense developed the global campaign Lenovo 300e #NoMoreExcuses to increase Lenovo’s presence in the education sector.The Lenovo 300e is a convertible laptop with a touchscreen designed specifically for children’s learning.
For the campaign, we produced a series of 5 videos aimed at dispelling innocent excuses children often make to avoid their small responsibilities, while also encouraging them to use the new laptop for their homework, making the product the hero of the story.
The #NoMoreExcuses campaign won an Honorable Mention in the Content Digital/Education and Digital Craft Film/Art Direction categories at the World Independent Advertising Awards – WINA Festival 2019, along with other awards for Audiovisual Production and Art Direction.
Lenovo 300e With Microsoft Teams
Lenovo 300e Water-Resistant Keyboard
Lenovo 300e Stylus Or Any #2 Pencil
Lenovo 300e Scratch-Resistant Screen
Lenovo 300e World-Facing Camera