La Cibeles Beer

La cerveza de Madrid // Social Media Campaign

The water of Madrid has long been recognized as one of the finest in Spain, renowned for its purity, flavor, and treatment processes. Cervezas La Cibeles has always understood the importance of this attribute, so we wanted to emphasize this value. Through a small promotional initiative, we associated La Cibeles beer with the esteemed appellation of origin of Madrid’s water, drawing comparisons to other high-quality mineral waters available in the market. By highlighting the use of Madrid ‘s renowned water, we establish La Cibeles Beer as THE water from Madrid.