The water of Madrid has been considered as one of the best in Spain for its purity, flavor and treatments. Cervezas La Cibeles has always understood this faculty, so we have highlighted that value in their new digital campaign. We created a small action where La Cibeles beer “appropriates”, at a marketing level, the appellation of origin of the water of Madrid and we compare it with mineral waters of high quality known in the market.
We reinforce the key elements of La Cibeles beer as a premium product of high artisan value in its elaboration, which sells much of its production to many countries and that is made with water from Madrid, which distinguishes La Cibeles as The beer of Madrid.